About Us

Marshall Flax, ownerMarshall Flax, owner of Fork in the Road, is a Certified Low Vision Therapist (CLVT) and a Certified Orientation and Mobility Specialist (COMS). He has been in the field of vision rehabilitation since the early 1980’s and has been making these low vision simulators since 1994.

We are located in Madison, Wisconsin, USA (that’s approximately 150 mi/ 240 km northwest of Chicago, Illinois in case you’re not familiar with the small details of American geography). The simulators have been purchased by organizations and individuals in the US, Canada, Europe, Asia, Africa and Australia.

Fork in the Road is a small, family owned and run business and we take great pride in our products and in our customer service. If it’s not right, let us know and we’ll do our best to make it right (see our guarantee).

Why is it called “Fork in the Road”?

I’ve always enjoyed the wisdom of Yogi Berra and his oft-quoted statement “When you come to a fork in the road…Take it.” is one of my favorites. Somehow, it seems to fit my view of life. And so does “It ain’t over ’til it’s over”, but that didn’t seem like a good name for a company.

Looking for In the Zonule Productions?

In 2011, Fork in the Road became the publisher of the LUV Reading™ products (LUV Reading Workbook™ , Pepper VSRT™ , etc). These were previously published by our sister company, In the Zonule Productions.

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